Welcome to the year 2017. A lot has changed since the beginning of 2016, some for the better, some for the worse, and some things have just simply changed. Case in point the new standards for SEO mobile optimization. As it was predicted, mobile searches have superseded desktop searches for the web. In fact, in some cases it has shown that about 85% of users will use their mobile device to access the web. Now, if you’re thinking that in the grand scheme of things that’s no big deal, think again. Mobile is here to stay, and it’s time to start refocusing your efforts on building a strong mobile focused website. Competition in the Chiropractic world is already fierce and you don’t need anything holding you back. And hold you back it will, if you have a weak mobile website presence.
Not convinced? Well, In December 2016 Google’s Gary Illyes tweeted that “Those of you who said mobile, you were spot on.” Google then released promotional material in which it clearly outlined the importance of mobile optimization. In it is said these three things: 1. Today, more people search on mobile phones than computers. 2. People are five times more likely to leave a site if it isn’t mobile-friendly. 3. Over half of mobile users will leave a website if it takes longer than three seconds to load.
So, where does that leave you and your Chiropractic website and Chiropractic SEO? Well, it leaves you in the position to either improve upon your already existing mobile friendly website, or reconstruct your website entirely around the premise of it being accessed through a mobile device. Either way, here are 3 key components to follow that will bring your website into the new mobile world of 2017.
The first is Mobile Optimization. We’ve already touched on this some. In essence, you should run a test on your website to see how mobile friendly it really is. Google has several tools at your disposal that can test for mobile usability. In these tests they’ll break it down on a page-by-page level, and report problems as they arise. Some issues that it will look for are as follows: Flash usage, viewport not configured, fixed-width viewport, content not sized to viewport, small font size, touch elements too close, and interstitial usage.
The third key component is Mobile User Experience. Page speed and mobile website design aren’t enough to ensure a positive user experience. So, you need to put yourself in the users position and take into account what the person will want to do or accomplish while on your site. Thankfully, Google comes through for us yet again by conducting a study on the best practices for a mobile site. It came down to five.
- Homepage & Site Navigation
- Site Search
- Commerce & Conversions
- Form Entry
- Usability & Form Factor.
In short, the key takeaway from those 5 principles is that the user wants an easy no fuss no mess experience. They want it to be quick, easy, and simple. No zooming, no confusing navigation or misguidance because touch elements are too close together. They just want a good experience and expect you as a professional Chiropractic Clinic to provide it for them.
But, don’t let any of that become daunting. The whole point of this article was to expose the importance of mobile optimization, give you the 3 key components to a successful mobile web presence, and to help make you aware of all the tools that can help you evaluate your mobile site. The combination of all of these things are a surefire way to help bring you out of the dark world of desktop searches, and allow you to embrace 2017’s mobile website way of life.